Who Else Wants A Neverending Stream Of Online Reviews & Testimonials?
On Tuesday, November 8, 2011 the Minneapolis Local Business Forum gathered to discuss online reviews and testimonials. Apparently, Google Places with its Maps at the top of Google search results has replaced the proverbial yellow pages. Especially, when it comes to that quick and dirty search, when you absolutely need to call somebody to get something done right now, a quick Google search can quickly put you in touch with your local:
- Plumber
- Attorney
- Dentist
- Locksmith, etc.
As business owners, it’s up to us to take action. Who else wants to be found when your next customer is searching for you online? If they don’t find you — it’s really obvious, isn’t it? — they will buy from somebody else. How much business are you leaving on the table every business day, because your next customer finds your competitor instead of you? The slides from that presentation are embedded below. Click on any image to see a larger, detailed view. When are you going to take action?
How Remarkable Do You Find Google Gold Stars To Be?
How Remarkable Do You Find Less Than Perfect Google Gold Stars To Be?
MOST Google Places Listings Have ZERO Gold Stars
How Remarkable Do You Find Good Google Places Reviews To Be?
How Do You Feel About BAD Mixed With Good Google Places Reviews?
How Do You Feel About Generally BAD Google Places Reviews?
It’s Up To You To Respond To Bad Google Places Reviews
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I’ve been noticing this increasing trend for some time now and always tell clients to not worry about a few negative reviews as long as they can effective solicit positive ones from their most satisfied customers. In fact, most studies have shown that negative reviews give credibility to the positive reviews and the review platform as a whole.