Google Places, Maps & Reviews Have Replaced Yellow Pages

Who Else Wants A Neverending Stream Of Online Reviews & Testimonials?

On Tuesday, November 8, 2011 the Minneapolis Local Business Forum gathered to discuss online reviews and testimonials. Apparently, Google Places with its Maps at the top of Google search results has replaced the proverbial yellow pages. Especially, when it comes to that quick and dirty search, when you absolutely need to call somebody to get something done right now, a quick Google search can quickly put you in touch with your local:

  • Plumber
  • Attorney
  • Dentist
  • Locksmith, etc.

As business owners, it’s up to us to take action. Who else wants to be found when your next customer is searching for you online? If they don’t find you — it’s really obvious, isn’t it? — they will buy from somebody else. How much business are you leaving on the table every business day, because your next customer finds your competitor instead of you? The slides from that presentation are embedded below. Click on any image to see a larger, detailed view. When are you going to take action?

How Remarkable Do You Find Google Gold Stars To Be?

Google Restaurant Minneapolis Many Gold Stars

Google Restaurant Minneapolis Many Gold Stars

Google Restaurant New Hope Many Gold Stars

Google Restaurant New Hope Many Gold Stars

Google Mexican Restaurant New Hope Many Gold Stars

Google Mexican Restaurant New Hope Many Gold Stars

Google Toyota Dealer Minneapolis Many Gold Stars

Google Toyota Dealer Minneapolis Many Gold Stars

Google Plumber Minneapolis Many Gold Stars

Google Plumber Minneapolis Many Gold Stars

Google Plumber Golden Valley Many Gold Stars

Google Plumber Golden Valley Many Gold Stars

Google Dentist Golden Valley Many Gold Stars

Google Dentist Golden Valley Many Gold Stars

How Remarkable Do You Find Less Than Perfect Google Gold Stars To Be?

Google Auto Repair Minneapolis Bad Gold Stars

Google Auto Repair Minneapolis Bad Gold Stars

Google Caterer Brooklyn Park Bad Gold Stars

Google Caterer Brooklyn Park Bad Gold Stars

MOST Google Places Listings Have ZERO Gold Stars

Google Attorney 0 Gold Stars

Google Attorney 0 Gold Stars

Google Auto Repair New Hope 0 Gold Stars

Google Auto Repair New Hope 0 Gold Stars

Google HVAC Minneapolis 0 Gold Stars

Google HVAC Minneapolis 0 Gold Stars

Google Orthodontist 0 Gold Stars

Google Orthodontist 0 Gold Stars

Google Remodeling Minneapolis 0 Gold Stars

Google Remodeling Minneapolis 0 Gold Stars

Google Wedding Planner Minneapolis 0 Gold Stars

Google Wedding Planner Minneapolis 0 Gold Stars

How Remarkable Do You Find Good Google Places Reviews To Be?

High Dive Bar Good Google Places Reviews

High Dive Bar Good Google Places Reviews

La Cucina Di Nonna Rosa Good Google Places Reviews

La Cucina Di Nonna Rosa Good Google Places Reviews

Imola Motor Sports Good Google Places Reviews

Imola Motor Sports Good Google Places Reviews

Anchor Fish N Chips Good Google Places Reviews

Anchor Fish N Chips Good Google Places Reviews

Capital Grille Good Google Places Reviews

Capital Grille Good Google Places Reviews

Marks Plumbing Service Good Google Places Reviews

Marks Plumbing Service Good Google Places Reviews

Mccormick N Schmicks Good Google Places Reviews

Mccormick N Schmicks Good Google Places Reviews

Renters Warehouse Good Google Places Reviews

Renters Warehouse Good Google Places Reviews

Sunshine Factory Good Google Places Reviews

Sunshine Factory Good Google Places Reviews

How Do You Feel About BAD Mixed With Good Google Places Reviews?

Amana Dental Mixed Bad Good Google Places Reviews

Amana Dental Mixed Bad Good Google Places Reviews

Hells Kitchen Mixed Bad Good Google Places Reviews

Hells Kitchen Mixed Bad Good Google Places Reviews

Tanners Restaurant Mixed Bad Good Google Places Reviews

Tanners Restaurant Mixed Bad Good Google Places Reviews

How Do You Feel About Generally BAD Google Places Reviews?

Robbinsdale Cooper High School Bad Google Places Reviews

Robbinsdale Cooper High School Bad Google Places Reviews

Standard Heating Bad Google Places Reviews

Standard Heating Bad Google Places Reviews

Lupient Buick Gmc Bad Google Places Reviews

Lupient Buick Gmc Bad Google Places Reviews

Firestone St Louis Park Bad Google Places Reviews

Firestone St Louis Park Bad Google Places Reviews

Bassett Creek Dental Bad Google Places Reviews

Bassett Creek Dental Bad Google Places Reviews

It’s Up To You To Respond To Bad Google Places Reviews

Midas St Louis Park Respond To Google Places Reviews

Midas St Louis Park Respond To Google Places Reviews

How To Blog Minneapolis Local Business’ Story To An Eager Audience

Blogging For Fun & Profit

Blog About Local Minneapolis Business

Blog About Local Minneapolis Business

One of the greatest features of the Internet is that you can publish your story in your voice. Your website, social media and other interactive online gathering places are opportunities waiting for your story. Let your story tell them how you have solved similar problems for real people.

There are many famous bloggers and many renowned blogs. Why blog? Blogging is more a matter of telling your compelling story to eager buyers already searching for what you do best. So, instead of preaching to Minneapolis local business about arcane blogs meant for professional marketing gurus, we chose to use effective local business blogs to illustrate that you, too, can and should start a blog.

At the meeting of the Minneapolis Local Business Forum on Tuesday, October 11, 2011, Mike used blogs of plumbers, auto repair, real estate and attorneys to demonstrate how local business owners post a blog to communicate how they solve problems for their clients. Sometimes the story they tell is interesting and remarkable, and sometimes the story is boring and ineffective. Nobody hits all of the time — it’s persistence and knowing what your audience is looking for that will make blogging work for you.


Plumbing

Look closely at each blog. What do you find remarkable? Emulate those characteristics that ring true for you and your business.

  1. All Plumbing Repair
  2. The Plumbing Blog
  3. D&D Plumbing
  4. Best Plumbing Tile & Stone
  5. Need Plumbing Supplies

Auto Repair

One of the secrets of blogging is regularity. The more frequently you blog — especially at the beginning — the quicker your audience grows.

  1. Auto Repair Savings/
  2. Auto Warranty News/
  3. Tulsa Automotive Repair Blog
  4. Auto Repair Information Blog
  5. Auto Repair

Real Estate

If you can only blog once a week or once a month, do it week in and week out, month in and month out. It will take a few months to gain appreciable following. Once you attract interested readers, they will return to read future blog posts and they will tell others about you.

  1. 360 Digest
  2. Altos Research: How’s the Market?
  3. Homes MSP Real Estate Blog
  4. St. Paul Real Estate Blog
  5. Structure Tech Home Inspections

Attorney

Write for your ideal audience. Legalese is best understood by other lawyers and judges, but not appreciated by the majority of people looking for an attorney. Bear in mind that when you write something that is interesting to your customers, new prospects will find you, read your story and approach you about becoming great customers.

  1. Twin Cities Business Litigation Blog
  2. Minneapolis Divorce Attorney & Lawyer
  3. Larry Bodine Law Marketing Blog
  4. Bank Lawyer’s Blog
  5. Billings Personal Injury Video Blog/

What would you want to read about your business if you were a prospect searching for what you do best? Minneapolis local business ought to blog about local Minneapolis business and what local customers want. The Minneapolis Local Business Forum will continue to bring straightforward marketing advice to your attention. Be remarkable and come to our next meeting to find out how you, too, can attract great customers.