Google Places, Maps & Reviews Have Replaced Yellow Pages

Who Else Wants A Neverending Stream Of Online Reviews & Testimonials?

On Tuesday, November 8, 2011 the Minneapolis Local Business Forum gathered to discuss online reviews and testimonials. Apparently, Google Places with its Maps at the top of Google search results has replaced the proverbial yellow pages. Especially, when it comes to that quick and dirty search, when you absolutely need to call somebody to get something done right now, a quick Google search can quickly put you in touch with your local:

  • Plumber
  • Attorney
  • Dentist
  • Locksmith, etc.

As business owners, it’s up to us to take action. Who else wants to be found when your next customer is searching for you online? If they don’t find you — it’s really obvious, isn’t it? — they will buy from somebody else. How much business are you leaving on the table every business day, because your next customer finds your competitor instead of you? The slides from that presentation are embedded below. Click on any image to see a larger, detailed view. When are you going to take action?

How Remarkable Do You Find Google Gold Stars To Be?

Google Restaurant Minneapolis Many Gold Stars

Google Restaurant Minneapolis Many Gold Stars

Google Restaurant New Hope Many Gold Stars

Google Restaurant New Hope Many Gold Stars

Google Mexican Restaurant New Hope Many Gold Stars

Google Mexican Restaurant New Hope Many Gold Stars

Google Toyota Dealer Minneapolis Many Gold Stars

Google Toyota Dealer Minneapolis Many Gold Stars

Google Plumber Minneapolis Many Gold Stars

Google Plumber Minneapolis Many Gold Stars

Google Plumber Golden Valley Many Gold Stars

Google Plumber Golden Valley Many Gold Stars

Google Dentist Golden Valley Many Gold Stars

Google Dentist Golden Valley Many Gold Stars

How Remarkable Do You Find Less Than Perfect Google Gold Stars To Be?

Google Auto Repair Minneapolis Bad Gold Stars

Google Auto Repair Minneapolis Bad Gold Stars

Google Caterer Brooklyn Park Bad Gold Stars

Google Caterer Brooklyn Park Bad Gold Stars

MOST Google Places Listings Have ZERO Gold Stars

Google Attorney 0 Gold Stars

Google Attorney 0 Gold Stars

Google Auto Repair New Hope 0 Gold Stars

Google Auto Repair New Hope 0 Gold Stars

Google HVAC Minneapolis 0 Gold Stars

Google HVAC Minneapolis 0 Gold Stars

Google Orthodontist 0 Gold Stars

Google Orthodontist 0 Gold Stars

Google Remodeling Minneapolis 0 Gold Stars

Google Remodeling Minneapolis 0 Gold Stars

Google Wedding Planner Minneapolis 0 Gold Stars

Google Wedding Planner Minneapolis 0 Gold Stars

How Remarkable Do You Find Good Google Places Reviews To Be?

High Dive Bar Good Google Places Reviews

High Dive Bar Good Google Places Reviews

La Cucina Di Nonna Rosa Good Google Places Reviews

La Cucina Di Nonna Rosa Good Google Places Reviews

Imola Motor Sports Good Google Places Reviews

Imola Motor Sports Good Google Places Reviews

Anchor Fish N Chips Good Google Places Reviews

Anchor Fish N Chips Good Google Places Reviews

Capital Grille Good Google Places Reviews

Capital Grille Good Google Places Reviews

Marks Plumbing Service Good Google Places Reviews

Marks Plumbing Service Good Google Places Reviews

Mccormick N Schmicks Good Google Places Reviews

Mccormick N Schmicks Good Google Places Reviews

Renters Warehouse Good Google Places Reviews

Renters Warehouse Good Google Places Reviews

Sunshine Factory Good Google Places Reviews

Sunshine Factory Good Google Places Reviews

How Do You Feel About BAD Mixed With Good Google Places Reviews?

Amana Dental Mixed Bad Good Google Places Reviews

Amana Dental Mixed Bad Good Google Places Reviews

Hells Kitchen Mixed Bad Good Google Places Reviews

Hells Kitchen Mixed Bad Good Google Places Reviews

Tanners Restaurant Mixed Bad Good Google Places Reviews

Tanners Restaurant Mixed Bad Good Google Places Reviews

How Do You Feel About Generally BAD Google Places Reviews?

Robbinsdale Cooper High School Bad Google Places Reviews

Robbinsdale Cooper High School Bad Google Places Reviews

Standard Heating Bad Google Places Reviews

Standard Heating Bad Google Places Reviews

Lupient Buick Gmc Bad Google Places Reviews

Lupient Buick Gmc Bad Google Places Reviews

Firestone St Louis Park Bad Google Places Reviews

Firestone St Louis Park Bad Google Places Reviews

Bassett Creek Dental Bad Google Places Reviews

Bassett Creek Dental Bad Google Places Reviews

It’s Up To You To Respond To Bad Google Places Reviews

Midas St Louis Park Respond To Google Places Reviews

Midas St Louis Park Respond To Google Places Reviews

The Minneapolis Local Business Forum Teaches Internet Marketing For Small Business

Content Matters To Minneapolis Local Business

Content Matters To Minneapolis Local Business

Thank you! Our inaugural meeting on Tuesday, September 13, 2011 at Master Communications Group was a phenomenal success. Thanks go to all of you who attended. We are nothing without your participation.

Minneapolis Local Business Forum Attendees

In attendance were the following business leaders:

Get Your FREE Minneapolis Local Business Video

Several of you took advantage of our free video offer. Keep an eye on this website over the next week to see you and your business featured online. We may contact you to clarify details about your business so we promote you properly. Please, contact us if we need to correct information about you and your business online. Promoting your business on the Minneapolis Local Business Forum website benefits all of us. The more traffic we attract to this website, the more credibility Google and other search engines will give us — and YOU.

ABC’s Of Internet Marketing For Small Business

Tim and Mike presented the ABC’s Of Internet Marketing For Small Business which demonstrates the need for you to effectively promote your business online. If you want a copy of our presentations, let us know. We also captured the presentations on video and we are working on the best way to make this available to you. The most important takeaway from this is probably that your best prospects are online and looking for you and your products and services. Again, right this minute, right here in the Twin Cities, somebody is searching for what you do on the Internet. If they don’t find you, they will buy from somebody else.

Minneapolis Local Business Wants Solutions And Entertainment

Secondly, what these people are looking for is one of two things:

  1. A solution to their problem, or
  2. Entertainment.

Every search leads to a search results page. Those results, in and of themselves, are of little value except as links to further information. This is key to all Internet marketing; but, especially so for small business Internet marketing. Existing customers already know your name and your website. Eager buyers do not know you … yet. Remember how you, too, search to buy.

I, Too, Shop For Minneapolis Local Business

Initially, I don’t care about your name, your company name, your features nor your advantages. When I’m trying to solve my problem, I am looking for viable solutions to my problem. Once I find a credible solution, I want to know, “What’s in it for me?” How do you shop? Do you spend a lot of time familiarizing yourself with a website belonging to a company with which you have no intention of doing business?

Minneapolis Local Business Are On Search Results Pages

The search results page gives you the briefest of summaries of products or services. Clicking on one of these links ought to take you to a webpage that provides more detail. That is what I expect when I search and click on a search result. What about you? How do you shop online? How do you respond when the link you click takes you to a page that doesn’t meet your expectations? Statistically, the “Back” button is the 3rd most used button on the keyboard when it comes to Internet browsing.

Content Matters To Minneapolis Local Business

So, content matters. It matters a lot. DO NOT underestimate the value of the content you produce in promoting your business. Internet marketing for small business is serious business. You are a publisher. The content you publish, unlike newspaper ads, yellow page spreads and a magazine article — your online content never expires and does not go out with the trash. Think carefully about your online content, because it will still be there five years from now. Forever.

Minneapolis Local Business Feedback Is Valuable

We got great live feedback from all of you. There was considerable interest in learning about blogging. Blogging For Small Business Marketing will be the focus presentation at our next meeting on Tuesday, October 11, 2011 6-7 PM. We are planning to hold this meeting at Master Communications Group again. However, we are also socializing holding our meetings at a local restaurant. It will be good for you to be able to eat and drink. This will also be good for a restaurant to get business and new patrons.

Minneapolis Local Business Forum Wants You At Our Next Meeting

We look forward to seeing you all again soon. Furthermore, keep in touch with us and other members of the Minneapolis Local Business Forum. You are the reason we exist. You can teach us a lot from your experience and your expertise. How can we help you?